While my site does well in SERPs in the UK, it doesn’t do well in other countries, e.g the US.
For some competitive search terms I’m on page 1 on http://www.google.co.uk/ but for the same terms in the US I’m below #500. I can also see that my competitor’s .co.uk sites are in the same position. In fact one site, which always ranks #1 for my main search terms comes in a few places lower than me in the US.
So the question is, what can I do to improve my search results? From the research I’ve done so far on the internet and by asking around, it’s been recommended I do 2 things:
1. Host my sites on a US-based server with a .com domain name.
2. Build US-based backlinks to my site.
I’m not sure I understand the first point. If I post a duplicate of my site on a US-based server won’t this be seen as duplicate content? Doesn’t Google penalise for duplicate content?
On the second point, what’s a US-based backlink? Does this mean I need backlinks from .com sites hosted on US-based servers. I can be polite when asking for a backlink but this seems like a tall order.
Need to think this one through ….