Thoughts and jottings on the whole process of developing and selling software products with an emphasis on selling online via a website.
Showing posts with label google sitelinks. Show all posts
Showing posts with label google sitelinks. Show all posts
Sunday, 7 September 2008
Sitelinks update
Today, Google Webmasters shows an updates in my sitelinks but these don't seem to have made it to the SERPs yet. Three new links have been added to my sales, support and SliQ Submitter pages. When these links make it to the search results, the sitelinks will look much better than at present.
Sunday, 31 August 2008
Further thoughts on Google Sitelinks
Thinking about it a bit more, my feeling is that Google needed knowledge of where people went after landing on the SliQTools homepage in order to choose the sitelinks. The only way Google could have this knowledge is by using Google Analytics data. I wonder if sitelinks have ever been given to a site that did not use Analytics?
One of the search terms for which sitelinks are displayed is used by people revisiting the site to see if there is a new release. After landing on the homepage, they go to the Release History Page.
I did a rejig of the homepage a couple of weeks ago and shuffled around some of the thumbnails to make people go to a better page after the homepage, i.e. the Invoice Software page instead of the Invoices & Payments page. I think the Invoices & Payments sitelink was generated before this reshuffle. Perhaps after 90 days the sitelinks will be regenerated inline with the new site linking stucture.
One of the search terms for which sitelinks are displayed is used by people revisiting the site to see if there is a new release. After landing on the homepage, they go to the Release History Page.
I did a rejig of the homepage a couple of weeks ago and shuffled around some of the thumbnails to make people go to a better page after the homepage, i.e. the Invoice Software page instead of the Invoices & Payments page. I think the Invoices & Payments sitelink was generated before this reshuffle. Perhaps after 90 days the sitelinks will be regenerated inline with the new site linking stucture.
SliQTools now has SiteLinks
Today I noticed that for a couple of search terms, the SliQTools website now has sitelinks on Google. The links aren't really to the pages I would have wished to highlight to users.
If I could generate the sitelinks manually - which isn't possible with Google sitelinks - I'd have chosen the invoice software page, download trial page, invoice templates page and sales pages. Instead, Google has chosen the Invoices & Payments page, Invoice Templates page and Release History pages.
It's interesting how Google has chosen the names for the links too.
The names aren't the first words in the page titles, i.e. in the HTML title tags. Also, in the case of the Invoice Templates link, the link text isn't the anchor text used for links to the pages within the site either. Interestingly, the Invoices & Payments link has only one text link pointing to it within the SliQTools website - mostly it's linked from a thumbnail. I thnk the sitelinks persist for 3 months, i.e. the links won't change for 90 days.
If I could generate the sitelinks manually - which isn't possible with Google sitelinks - I'd have chosen the invoice software page, download trial page, invoice templates page and sales pages. Instead, Google has chosen the Invoices & Payments page, Invoice Templates page and Release History pages.
It's interesting how Google has chosen the names for the links too.
The names aren't the first words in the page titles, i.e. in the HTML title tags. Also, in the case of the Invoice Templates link, the link text isn't the anchor text used for links to the pages within the site either. Interestingly, the Invoices & Payments link has only one text link pointing to it within the SliQTools website - mostly it's linked from a thumbnail. I thnk the sitelinks persist for 3 months, i.e. the links won't change for 90 days.
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