Sunday, 31 August 2008
One of the search terms for which sitelinks are displayed is used by people revisiting the site to see if there is a new release. After landing on the homepage, they go to the Release History Page.
I did a rejig of the homepage a couple of weeks ago and shuffled around some of the thumbnails to make people go to a better page after the homepage, i.e. the Invoice Software page instead of the Invoices & Payments page. I think the Invoices & Payments sitelink was generated before this reshuffle. Perhaps after 90 days the sitelinks will be regenerated inline with the new site linking stucture.
If I could generate the sitelinks manually - which isn't possible with Google sitelinks - I'd have chosen the invoice software page, download trial page, invoice templates page and sales pages. Instead, Google has chosen the Invoices & Payments page, Invoice Templates page and Release History pages.
It's interesting how Google has chosen the names for the links too.
The names aren't the first words in the page titles, i.e. in the HTML title tags. Also, in the case of the Invoice Templates link, the link text isn't the anchor text used for links to the pages within the site either. Interestingly, the Invoices & Payments link has only one text link pointing to it within the SliQTools website - mostly it's linked from a thumbnail. I thnk the sitelinks persist for 3 months, i.e. the links won't change for 90 days.
Monday, 25 August 2008
- Windows Live - 53%
- Google - 32%
- Yahoo - 10%
- AltaVista - 2%
- Alexa,Google Images,Tiscali,Dogpile,AllTheWeb - 3%
The second site gets less than 5% of visitors from direct traffic. Its search engine stats are:-
- Google - 77%
- Yahoo - 10%
- Unknown - 8%
- AOL - 2%
- MSN, Tiscali, Ask Jeeves, Alexa, AltaVista - 3%
The search engine stats are very different between the sites. The second site is my oldest. For both sites Google is very important but I'm surprised to see Windows Live heading up the list for the first site. The first site is quite new - less than 2 months old. In another couple of months I'll see how the search engine stats are looking then.
Saturday, 23 August 2008
Thursday, 21 August 2008
I soon found a tool called WebPosition Gold or WPG for short. This tool allows you to automatically track the performance of sites on Google and show nice graphs of the historical trend. Trouble is that with a bit more reading online, it turns out that Google mentions that use of WPG is against Google's terms of service. the terms specifically name WPG as well as saying that similar tools are also not to be used.
To use WPG you have to a Google API key for their SOAP search API. Google no longer issue such keys and there are stories online saying that WPG users are now finding that WPG gets blocked. The future doesn't look good for WPG.
When I think about, it seems fairly clear that tracking a few keywords is interesting but not necessarily informative anyway. What really matters is traffic to your site and conversion of visitors to sales. You could be performing really well for certain keywords - and improving in performance too - but really you need to measure traffic. Google itself provides a better measurement tool - Google Analytics. If you have the time, Google Analytics can provide valuable data about the performance of your website - traffic figures, how people got to your site (not just SE performance) and where they went went they landed on your site.
Monday, 18 August 2008
After feedback from beta testers, a number of enhancements have been made:-
- SliQ Submitter now attempts to learn directory categories selected by the user on the directory page. This means that the user is no longer restricted to a small, fixed set of categories to be filled in automatically - the more categories you use when submitting to directories, the more categories SliQ will learn.
- If SliQ Submitter can detect that a website has been successfully submitted, SliQ will load the next directory automatically.
- A number of GUI enhancements have also been made.
The end results of these improvements is that SliQ Submitter is now easier to use and makes the process of web directory submission faster.
Read the original release post for SliQ Submitter.